Google search algorithm surrounds mostly around links. Even in 2016, links will be an integral part of search rankings’ parameter. Hence, links are very important. Similarly, link building is essential for the success of any website because they increase the visibility of your website during search results. Nonetheless, the advantages of link building are not just limited only to search; it has several other benefits as well. For instance, the brand of a company can obtain recognition and awareness among different markets of consumers.
Why brand is important?
For marketers and in marketing theories, brand recognition is a known concept. Therefore, every established marketers, always emphasizes on brand recognition and understands the significance of brand awareness for successful marketing. Moreover, he/she knows that a strong brand is highly valuable and it provides a robust foundation for any marketing campaign.
The mistake SEO experts make
However, many SEO experts may overlook brand recognition and other marketing concepts and they never align different marketing concepts and link building process together. It is essential to determine that link building has strong association with brand building efforts. It is a common mindset that people trust brands that they recognize well. Obviously, if your target market does not know about your product or brand then there would be fewer chances of your success. Consumers feel, discuss, and recommend your brand. So, if you were going to develop awareness of the brand through link building, first, you would have to develop a mindset for brand building.
How to link your brand and link building
You must need to internalize, your core target audience, and core marketing message of your brand if you are doing link building keeping in mind brand recognition. Why your brand is different from other competitor? Why should one buy your product instead of other similar product? Moreover, you should know your target audiences how to find them on the web. At the time of link building, do not forget about or ignore unique value offer, target audience, message of your brand, and identity of your brand. If you would do your link building efforts keeping in mind these specific factors, you would have astonishing results.
Reverse Imaging
During link building, you can use reverse image search because it has an association with brand recognition, too. The logo of your company is a good starter, for reverse image search. You can locate your images or logo by utilizing programs such as Tin Eye or Google image search.
What in 2016
So, now, in 2016, you will focus on both sides: branding and link building. First, give attention to the keywords and phrases then focus on brand of the company. Obviously, when someone starts search on the web, he/she does not know about your company, services, or product if you do not make your keywords and phrases highly relevant to search. After developing your company’s, products, or services’ loyalty, you are ready to highlight your brand.
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